As you’ve seen, interoperability, regulatory risk, and AI-driven branding are redefining product roadmaps. Yes, cross‑vendor standards are taking hold, policy risk is tightening, and AI assets are central to brand strategy. The play: enable broad, compliant experiences; invest in AI-enabled branding; stay adaptable as rules evolve. The Verge is watching closely and shaping public conversation around these moves. The Verge