Ad-supported is a topic tracked in our intelligence system with 5 linked articles.
Netflix's ad-supported tier now reaches 250M monthly viewers (from 94M) and generated $1.5B in ad revenue in 2025, with ads expanding to vertical video and podcasts in 2026.
Netflix hikes prices across all tiers: ad-supported $8.99, standard $19.99, premium $26.99, continuing a monetization push after the January 2025 raise.
Streaming price hikes are proliferating across major platforms, with higher monthly fees, new or expanded ad-free/4K options, and stricter password-sharing rules aimed at improving profitability.
Streaming prices are rising across major services, while cheaper ad-free options like Roku Howdy ($2.99/mo) emerge as counterpoints to higher monthly fees such as Prime Video’s price hike.
Microsoft is testing an ad-supported, free Xbox Cloud Gaming tier with 1 hour per session (up to 5 hours per month) and about 2 minutes of preroll ads, with Xbox Insiders as the test group.
The Verge catalogs current Kindle deals across models (Kindle, Kids, Paperwhite, Scribe, Colorsoft) with prices, storage options, and bundles, highlighting ad-supported vs ad-free pricing and notable discounts.
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